Andrew Till, a Senior Director with Motorola's Mobile Device Business, is responsible for driving the development and execution of end-to-end services and value-added applications for open software platforms. Andrew will be among the experts at the upcoming MOTODEV Summits in both London and Beijing discussing the current and future state of mobile multimedia in "Mobile Multimedia - The Third Screen Revolution." MOTODEV recently caught up with Andrew and asked him a few questions about his session and the overall mobile multimedia space.

Q. Why is your session important, and what will attendees learn?

A. This session will be key for anyone wanting to learn about opportunities in the multimedia arena. You’ll hear first-hand from those in the industry about the market place, user trends and where the opportunities reside.

Q. How is the "third-screen revolution" going to change the mobile multimedia industry?

A. With the advances in multimedia capabilities of mobile devices, such as 30fps video playback and larger displays, we'll see the opening-up of new channels to market and new user segments for mobile multimedia.

Q. How mature is the market for mobile multimedia? How do consumers react to this revolution?

A. This is very much a developing market that is primed to explode over the next few years. We are already seeing consumers show strong demand for mobile multimedia from mobile TV services to downloading of full-length films, and this will only increase moving forward.

Q. What role do the carriers play in the third-screen revolution?

A. Mobile operators will continue to play a very important role in this area from a number of aspects. They’ll be a key channel to market for the content itself. Multimedia content will require reliable connections in order to deliver a compelling user experience, so high-quality networks will be key. Plus, pricing will have to be at a point where these services can be successful.

We have already seen a number of network operators in Europe focus on these aspects, and as a result they have achieved strong success with music and now with video services as well.

Q. With mobile multimedia gaining in popularity, where do you see the industry in five years? In ten years?

A. It's always a challenge to say that the market will be X in five or ten years time, but what I can say with certainty is that mobile multimedia is going to be a core part of the market and will drive growth in revenue streams for all parts of the value chain, content providers, operators/service providers, application vendors and device manufacturers.

Q. What needs to happen to move the mobile phone move from a novelty vehicle for full-blown multimedia to a mainstream alternative to large screens and desktops?

A. I do not see mobile devices as alternatives but as complements. Mobile devices will enhance the viewing experience, allowing you to take [your media] anywhere. One of the keys to this will be the seamless movement of multimedia content between devices using technologies such as DLNA. For example, imagine walking in to your home watching a movie being streamed over the 3G network. Once you’re in your house, your phone talks to your TV over DLNA and playback seamlessly moves to your HDTV with your phone now morphing into the TV remote.