MOTODEV // FAST TRACK CENTER

Handmark Go-to-Market Services

Handmark is a global leader in the development and distribution of mobile content solutions. The company holds key mobile content distribution patents including Java-based push technology for wireless devices. In addition, the company has significant experience and expertise developing and distributing content for Smartphone handsets across many platforms. Handmark has technology and distribution relationships with CNN International, The Associated Press, Oxford University Press, Hasbro, MobiTV, TV Guide, Zagat Survey, and others.

Handmark is a content aggregator and wireless solutions developer with distribution agreements in the U.S. with Sprint, Cingular, Nextel, T-Mobile, Alltel and Verizon. With an estimated 43 percent market share, Handmark is the leading developer and publisher of mobile software titles sold through retail stores such as Target, Staples, Office Depot, and CompUSA. In addition Handmark distributes third party applications through its destination web site and through Pocket Express, the company's flagship wireless service offering.

Benefits of marketing & selling through Handmark

Dramatically expand distribution of your Motorola Q applications through:

Handmark Channels

  • Handmark.com, a destination website for smartphone users
  • Pocket Express, an on-device Extras catalog

U.S. Carrier Channels

  • WAP and WEB carrier stores Powered by Handmark
  • Placement on carrier on-device decks
  • Pocket Express and its Extras catalog on-device bundles

Additional benefits include:

  • Immediate access to Handmark's carrier expertise to ensure your application is certified and "carrier ready"
  • Participation in marketing and promotional opportunities throughout the channels including placement features, email blasts, deck ranking and more
  • A complete distribution solution including marketing, promotion, order fulfillment, billing and purchase support

Special Offer for MOTODEV Members

MOTODEV members who distribute applications through Handmark will be included in appropriate and targeted marketing and promotional opportunities.

Contact Information

MOTODEV members interested in Handmark services can contact:

Eric Pfeifer
epfeifer@handmark.com

http://www.handmark.com

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