ScanLife turns a camera phone into a barcode reader for 2D and 1D codes.

Scanbuy is the leading global provider of mobile marketing solutions that use the camera phone as the link between the physical world and the digital world. The ScanLife client application and Code Management Platform have been successfully deployed and supported by leading mobile providers and handset manufacturers in the United States, Mexico, France, Spain, and Denmark. Media companies and marketers use the platform to create and manage measurable 2D barcode campaigns, extending brand engagement onto mobile devices. For cameras with auto-focus, ScanLife can also read 1D barcodes.

Founded in 2000, Scanbuy has a strong and growing intellectual property base in 2D barcode technology. The company's investors include Longworth Venture Partners, Masthead Venture Partners and Hudson Ventures.

For more information on Scanbuy, please visit www.scanbuy.com or www.scanlife.com.

ScanLife extends the functionality of camera phones by turning the camera phone into a 2D barcode reader (as well as a 1D barcode reader in the case of camera phones with auto focus). The ScanLife application makes it easier than ever to quickly access websites, downloads, and more by simply scanning a 2D barcode. Because there is no need to search by keyword or type in long web addresses, ScanLife makes mobile content infinitely more accessible. Consumers can visit www.scanlife.com any time to scan actual codes or to create personal codes for free that link to their social networking site or contact information.

Scanbuy provides an end-to-end solution (ScanLife) which combines:

• Client application that can support both Direct and Indirect modes and three 2D barcode symbologies (Datamatrix, QR Code, and EZcode) whose primary functions are [a] decoding, [b] communication with a service platform for indirect access to content, and [c] launch the handset functionality corresponding to the code content (browser, call, SMS, email, calendar, address book, notebook, GPS navigation) or prompt a menu with several options. The client integrates an in-house integrated decoder and supports most O/S and development platforms. In addition, the ScanLife client can also support 1D codes for camera phones with auto focus.
• Service platform that includes three layers – clearing house, code management and code registry – and provides functions for account management, code management and statistics through Web and Web service interfaces. The platform supports three levels of users (system, aggregator, and content providers) and allows tracking of the usage by carriers, users, and codes.
• Ecosystem development and Code Sales Management functions. Scanbuy has been active at developing a favorable ecosystem through ongoing work with wireless carriers, standards bodies, and OEMs. Scanbuy also works directly with large content providers, publishers, and advertising companies who use the ScanLife solution to publish 2D codes.